Our History

We are a family-owned company committed to providing Pakistanis with nutritious and superior quality bread products.

Within a decade of our inception, we have grown to capture 35% of the consolidated market share of all bread products in Pakistan, a fact that speaks volumes about how well consumers have connected with our products and our values.

Beginning with the plant in Karachi, commissioned in October 1981, Dawn Bread built up a reputation for freshness, quality and taste. Creating nationwide awareness and a demand for our bread products, we set up our plant in Islamabad in January 1985.

Our next plant was opened in Hyderabad in January 1987, a year that also witnessed the establishment of another plant in Lahore, in November. In 1989, we established our fifth plant in Multan. After this expansion, the sixth plant was commissioned at Faisalabad in February 1992. Today, our customers can find Dawn,s quality and freshness from the southern end to the northern tip of Pakistan.

For the purpose of standardization, the company associated itself with FMBRA of United Kingdom in 1990 to bring itself in line with international standards of production, technology, machinery and formulation. Owing to that, all the Dawn Bread plants now boast of the latest machinery used in the bread-making process and are managed by senior food technologists with decades of experience.

Our History

We are a family-owned company committed to providing Pakistanis with nutritious and superior quality bread products.

Within a decade of our inception, we have grown to capture 35% of the consolidated market share of all bread products in Pakistan, a fact that speaks volumes about how well consumers have connected with our products and our values.

Beginning with the plant in Karachi, commissioned in October 1981, Dawn Bread built up a reputation for freshness, quality and taste. Creating nationwide awareness and a demand for our bread products, we set up our plant in Islamabad in January 1985.

Our next plant was opened in Hyderabad in January 1987, a year that also witnessed the establishment of another plant in Lahore, in November. In 1989, we established our fifth plant in Multan. After this expansion, the sixth plant was commissioned at Faisalabad in February 1992. Today, our customers can find Dawn,s quality and freshness from the southern end to the northern tip of Pakistan.

For the purpose of standardization, the company associated itself with FMBRA of United Kingdom in 1990 to bring itself in line with international standards of production, technology, machinery and formulation. Owing to that, all the Dawn Bread plants now boast of the latest machinery used in the bread-making process and are managed by senior food technologists with decades of experience.

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